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Founded as a fort and trading post in 1701, Detroit, the "Motor City," is the birthplace of the American automobile industry, home to companies like Ford, General Motors, and Chrysler. Since the middle of the 20th century, it has also been a major force in American popular music, from the Motown sound of the 1960s and 1970s to the hip hop and techno beats of 1990s to the present. Among its leading attractions are the Ambassador Bridge, which spans the Detroit River, connecting the United States to Canada; the Henry Ford Museum and Greenfield Village, located in nearby Dearborn; the Detroit Institute of Arts; and the Motown Museum.